Jason Proch on Online Marketing: Why Small Businesses Aren't ...

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A recent article posted by Marketing Pilgrim illuminated why small businesses are not taking advantage of revolutionary online marketing resources. Marketing pro Jason Proch finds this fact perplexing, given the bevy of outlets available in this digital day and age.

The variety of ads on the web today is practically endless. Most are banner or sidebar ads that blink or flash to grab attention. However, most are irrelevant to what web-users want or need. In effect, it seems all this space is wasted, putting more professional advertising efforts to shame. This is because, in comparison, the meaningless ads on the Internet are so prolifically wasting space that could be better used by small businesses.

All things considered, the untapped web audience for business?whether big conglomerates or small businesses?is the click-and-buy types. Big brands tend to get the more conducive web space, but that doesn?t mean there is no space for the little people. Small businesses are recognized by many economic experts as the cornerstone of American capitalism. As a matter of fact, a recent study purported that small businesses generate half of all sales in the United States.

Why is it that they are so miniscule and often guilty of absenteeism on the Internet? Perhaps it?s because web estate is in an upturn nowadays. The fact remains that there is a disproportionately small amount of small business ads online.

Part of the reason is habit and tradition, given that a majority of small businesses are family run. This is where we get the term mom-and-pop shop. When a business is run generation after generation, things do not tend to follow the times. The problem with that is obvious, seeing as what worked in business 20 years ago has lost all relevance today. However, effective marketing strategies for small businesses do not have to be super creative.

Jason Proch knows that in this digital age, web presence is paramount for the success of a brand. From wrangling new customers to sustaining a reputation, online marketing has become one of the pillars of successful business. Whether people think these ads are confusing or not, the fact is they exist. Small business owners are ultimately concerned with the return they receive from their effort. Because their workload is not necessarily delegable, any extra time put into the business should be for profit.

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ABOUT

Jason Proch has over sixteen years of professional experience in the industry, and certainly knows what it takes to run a successful campaign and project. He is one marketing pro willing to encourage serious small-business owners to utilize affordable, suitable online options for advertising.?

Source: http://www.indyposted.com/194436/jason-proch-on-online-marketing-why-small-businesses-arent-taking-advantage/

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