Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/295783268?client_source=feed&format=rss
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Tuesday, 2 April 2013
Monday, 1 April 2013
Jason Proch on Online Marketing: Why Small Businesses Aren't ...
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A recent article posted by Marketing Pilgrim illuminated why small businesses are not taking advantage of revolutionary online marketing resources. Marketing pro Jason Proch finds this fact perplexing, given the bevy of outlets available in this digital day and age.
All things considered, the untapped web audience for business?whether big conglomerates or small businesses?is the click-and-buy types. Big brands tend to get the more conducive web space, but that doesn?t mean there is no space for the little people. Small businesses are recognized by many economic experts as the cornerstone of American capitalism. As a matter of fact, a recent study purported that small businesses generate half of all sales in the United States.
Why is it that they are so miniscule and often guilty of absenteeism on the Internet? Perhaps it?s because web estate is in an upturn nowadays. The fact remains that there is a disproportionately small amount of small business ads online.
Part of the reason is habit and tradition, given that a majority of small businesses are family run. This is where we get the term mom-and-pop shop. When a business is run generation after generation, things do not tend to follow the times. The problem with that is obvious, seeing as what worked in business 20 years ago has lost all relevance today. However, effective marketing strategies for small businesses do not have to be super creative.
Jason Proch knows that in this digital age, web presence is paramount for the success of a brand. From wrangling new customers to sustaining a reputation, online marketing has become one of the pillars of successful business. Whether people think these ads are confusing or not, the fact is they exist. Small business owners are ultimately concerned with the return they receive from their effort. Because their workload is not necessarily delegable, any extra time put into the business should be for profit.
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ABOUT
Jason Proch has over sixteen years of professional experience in the industry, and certainly knows what it takes to run a successful campaign and project. He is one marketing pro willing to encourage serious small-business owners to utilize affordable, suitable online options for advertising.?
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Chaos Rings II tops Android Games of the Week
The third game in the Chaos Rings series is pretty much the same as the others in terms of gameplay. I made a mistake, though, in not refreshing my memory of the previous games before starting this one, and now I'm not entirely sure how the story ties in with the greater series. But I can say this entry is certainly an emotional one, and Media Vision and Square Enix have continued the series trend of not making these games overly long. The price point is high, but the production values are better than pretty much anything else outside of Gameloft or EA Games. Quality.
This game is a low-bit dungeon crawler, and it doesn't have much of a story. This game from KintoGames puts you in a maze of rooms, and you just go at it, looking for bosses and whatnot. I'm not sure if this game ever ends. As you go through the dungeon, though, there is something you should keep in mind. When you die, your game is over and you'll have to start over from the beginning. As you begin, it seems as if the game is too easy, but that's because they're ramping it up. They don't want to ruin your day right at the beginning, you know.
Also on Android Apps
The Indianapolis 500 is one of the world?s oldest auto races. You can learn more about the cars and the people who race them thanks to this Guest Post from Zinio.
Puk ($1.05)
This is a puzzle game from Laser Dog Games in which your objective is to launch little balls, Angry Birds-style, to try to hit other, larger balls and pop them. The number of balls you get is limited so that there is pretty much no margin for error. That description does not really do this game justice. Puk is beautiful in its simplicity, and while each level will only take a few seconds to complete if you succeed, there are allegedly over a thousand of them. This game should keep you occupied for a while if you give it a chance, as it is the perfect game for the prevailing mobile mindset that yearns for more bite-sized experiences.
Download the Appolicious Android app
Source: http://www.androidapps.com/games/articles/13351-chaos-rings-ii-tops-android-games-of-the-week
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Apple's iWatch Is Actually Just A Wrist Band That Attaches To Your iPhone, iPad
The much-rumored Apple iWatch isn't as exciting as you might have thought. We've heard rumors of flexible displays and Siri integration, but it appears that Apple's iWatch is actually just a band meant to connect with the Apple device of your choice.Source: http://feedproxy.google.com/~r/Techcrunch/~3/YKnr0N4Y9aA/
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Beckham relishing chance to play against Barcelona
By JEROME PUGMIRE
AP Sports Writer
Associated Press Sports
updated 2:00 p.m. ET March 30, 2013
PARIS (AP) - David Beckham says he feels fit enough to start the biggest game in Paris Saint-Germain's recent history when the club takes on Barcelona in the first leg of their Champions League quarterfinal on Tuesday.
PSG has not played in the quarterfinals of the competition since 1995, when a 19-year-old Beckham was just breaking into the Manchester United team. That year PSG beat Barca in the quarterfinals.
After joining the French leader in January, Beckham has shown he can keep the pace at age 37. He made an impact as a substitute in Friday night's 1-0 home win against Montpellier, which moved PSG provisionally eight points ahead in the league.
? 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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More newsGetty ImagesMust-win matches? Maybe
PST: It may be a little early for "must-win" matches. But four MLS clubs could really use wins this weekend, starting with the Red Bulls (3:30 p.m. ET; NBCSN).
Beckham relishing chance to play against Barcelona
??PARIS (AP) - David Beckham says he feels fit enough to start the biggest game in Paris Saint-Germain's recent history when the club takes on Barcelona in the first leg of their Champions League quarterfinal on Tuesday.
Source: http://nbcsports.msnbc.com/id/51380881/ns/sports-soccer/
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Japanese men?s favourite height, weight and bust size
goo Ranking recently took a look at the female body shapes that men like.
Demographics
Over the 6th and 7th of March 2013 1,083 members of the goo Research monitor group completed a private internet-based questionnaire. 56.7% of the sample were femle, 11.6% in their teens, 15.0% in their twenties, 24.9% in their thirties, 24.7% in their forties, 12.7% in their fifties, and 11.1% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was for the men only.
I am surprised that huge breasts appear lower down than small ones! My wife has a theory that tall foreign men prefer short Japanese women, although I wonder if it is just because we tend to remember the height mismatches and forget the more size-compatable couples?
Note that for weight, the four categories in ascending size are slim, average, well built, and fat. The other two statistics should be self-explanatory.
Ranking result
Read more on: bust,goo ranking,height,weightQ: What female body shapes do you like? (Sample size=1,083, multiple answer)
Rank Height Weight Bust Score 1 Average Average Larger 100 2 Average Average Average 95.9 3 Average Slim Average 75.5 4 Short Average Average 73.5 5= Short Average Larger 71.4 5= Average Slim Larger 71.4 7 Short Slim Average 66.3 8 Short Slim Larger 56.1 9 Tall Slim Larger 49.0 10 Tall Average Larger 48.0 11 Short Slim Small 44.9 12 Average Average Huge 42.9 13 Tall Average Average 41.8 14 Tall Slim Average 40.8 15= Short Slim Huge 38.8 15= Short Average Huge 38.8 17 Average Slim Huge 35.7 18 Short Average Small 34.7 19 Average Slim Small 32.7 20= Average Average Small 30.6 20= Tall Short Huge 30.6 22 Average Fat Larger 28.6 23= Average Larger Large 26.5 23= Tall Slim Large 26.5 25 Tall Slim Small 21.4 26= Short Well-built Larger 20.4 26= Tall Average Small 20.4 28 Average Fat Average 18.4 29 Short Well-built Average 18.4 30= Average Well-built Huge 17.3 30= Average Fat Huge 17.3 32 Average Well-built Average 16.3 33 Short Fat Larger 13.3 34 Short Well-built Huge 12.2 35 Short Fat Average 10.2 36 Tall Well-built Huge 9.2 37= Tall Well-built Average 8.2 37= Tall Well-built Larger 8.2 39= Short Fat Huge 7.1 39= Short Well-built Small 7.1 41 Tall Fat Larger 5.1 42 Average Well-built Small 4.1 43= Short Fat Small 3.1 43= Tall Well-built Small 3.1 43= Tall Fat Average 3.1
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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/6rL4esne10w/
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Multi-toxin biotech crops not silver bullets, scientists warn
Mar. 29, 2013 ? The popular new strategy of planting genetically engineered crops that make two or more toxins to fend off insect pests rests on assumptions that don't always apply, UA researchers have discovered. Their study helps explain why one major pest is evolving resistance much faster than predicted and offers ideas for more sustainable pest control.
A strategy widely used to prevent pests from quickly adapting to crop-protecting toxins may fail in some cases unless better preventive actions are taken, suggests new research by University of Arizona entomologists published in the Proceedings of the National Academy of Sciences.
Corn and cotton have been genetically modified to produce pest-killing proteins from the bacterium Bacillus thuringiensis, or Bt for short. Compared with typical insecticide sprays, the Bt toxins produced by genetically engineered crops are much safer for people and the environment, explained Yves Carri?re, a professor of entomology in the UA College of Agriculture and Life Sciences who led the study.
Although Bt crops have helped to reduce insecticide sprays, boost crop yields and increase farmer profits, their benefits will be short-lived if pests adapt rapidly, said Bruce Tabashnik, a co-author of the study and head of the UA department of entomology. "Our goal is to understand how insects evolve resistance so we can develop and implement more sustainable, environmentally friendly pest management," he said. Tabashnik and Carri?re are both members of the UA's BIO5 Institute.
Bt crops were first grown widely in 1996, and several pests have already become resistant to plants that produce a single Bt toxin. To thwart further evolution of pest resistance to Bt crops, farmers have recently shifted to the "pyramid" strategy: each plant produces two or more toxins that kill the same pest. As reported in the study, the pyramid strategy has been adopted extensively, with two-toxin Bt cotton completely replacing one-toxin Bt cotton since 2011 in the U.S.
Most scientists agree that two-toxin plants will be more durable than one-toxin plants. The extent of the advantage of the pyramid strategy, however, rests on assumptions that are not always met, the study reports. Using lab experiments, computer simulations and analysis of published experimental data, the new results help explain why one major pest has started to become resistant faster than anticipated.
"The pyramid strategy has been touted mostly on the basis of simulation models," said Carri?re. "We tested the underlying assumptions of the models in lab experiments with a major pest of corn and cotton. The results provide empirical data that can help to improve the models and make the crops more durable."
One critical assumption of the pyramid strategy is that the crops provide redundant killing, Carri?re explained. "Redundant killing can be achieved by plants producing two toxins that act in different ways to kill the same pest," he said, "so, if an individual pest has resistance to one toxin, the other toxin will kill it."
In the real world, things are a bit more complicated, Carri?re's team found out. Thierry Br?vault, a visiting scientist from France, led the lab experiments at the UA. His home institution, the Center for Agricultural Research for Development, or CIRAD, is keenly interested in factors that could affect pest resistance to Bt crops in Africa.
"We obviously can't release resistant insects into the field, so we breed them in the lab and bring in the crop plants to do feeding experiments," Carri?re said. For their experiments, the group collected cotton bollworm -- also known as corn earworm or Helicoverpa zea -, a species of moth that is a major agricultural pest, and selected it for resistance against one of the Bt toxins, Cry1Ac.
As expected, the resistant caterpillars survived after munching on cotton plants producing only that toxin. The surprise came when Carri?re's team put them on pyramided Bt cotton containing Cry2Ab in addition to Cry1Ac.
If the assumption of redundant killing is correct, caterpillars resistant to the first toxin should survive on one-toxin plants, but not on two-toxin plants, because the second toxin should kill them, Carri?re explained.
"But on the two-toxin plants, the caterpillars selected for resistance to one toxin survived significantly better than caterpillars from a susceptible strain."
These findings show that the crucial assumption of redundant killing does not apply in this case and may also explain the reports indicating some field populations of cotton bollworm rapidly evolved resistance to both toxins.
Moreover, the team's analysis of published data from eight species of pests reveals that some degree of cross-resistance between Cry1 and Cry2 toxins occurred in 19 of 21 experiments. Contradicting the concept of redundant killing, cross-resistance means that selection with one toxin increases resistance to the other toxin.
According to the study's authors, even low levels of cross-resistance can reduce redundant killing and undermine the pyramid strategy. Carri?re explained that this is especially problematic with cotton bollworm and some other pests that are not highly susceptible to Bt toxins to begin with.
The team found violations of other assumptions required for optimal success of the pyramid strategy. In particular, inheritance of resistance to plants producing only Bt toxin Cry1Ac was dominant, which is expected to reduce the ability of refuges to delay resistance.
Refuges consist of standard plants that do not make Bt toxins and thus allow survival of susceptible pests. Under ideal conditions, inheritance of resistance is not dominant and the susceptible pests emerging from refuges greatly outnumber the resistant pests. If so, the matings between two resistant pests needed to produce resistant offspring are unlikely. But if inheritance of resistance is dominant, as seen with cotton bollworm, matings between a resistant moth and a susceptible moth can produce resistant offspring, which hastens resistance.
According to Tabashnik, overly optimistic assumptions have led the EPA to greatly reduce requirements for planting refuges to slow evolution of pest resistance to two-toxin Bt crops.
The new results should come as a wakeup call to consider larger refuges to push resistance further into the future, Carri?re pointed out. "Our simulations tell us that with 10 percent of acreage set aside for refuges, resistance evolves quite fast, but if you put 30 or 40 percent aside, you can substantially delay it."
"Our main message is to be more cautious, especially with a pest like the cotton bollworm," Carri?re said. "We need more empirical data to refine our simulation models, optimize our strategies and really know how much refuge area is required. Meanwhile, let's not assume that the pyramid strategy is a silver bullet."
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Story Source:
The above story is reprinted from materials provided by University of Arizona. The original article was written by Daniel Stolte.
Note: Materials may be edited for content and length. For further information, please contact the source cited above.
Journal Reference:
- T. Brevault, S. Heuberger, M. Zhang, C. Ellers-Kirk, X. Ni, L. Masson, X. Li, B. E. Tabashnik, Y. Carriere. Potential shortfall of pyramided transgenic cotton for insect resistance management. Proceedings of the National Academy of Sciences, 2013; DOI: 10.1073/pnas.1216719110
Note: If no author is given, the source is cited instead.
Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.
Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/wYWT6YRzi0Y/130330130838.htm
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